Pink Taxi, the world’s first blockchain-powered taxi for women, launched its ICO on July 1, 2018 against the background of growing women’s emancipation movement in Middle Eastern countries.

Pink Taxi was founded back in 2006 in UK as the world’s first taxi service for women only. Since that time, the company managed to enter 17 European countries and US. It now starts making use of the technology of blockchain and plans to offer solutions to the issues that women face in the modern transportation sector, as the cases of eve-teasing, molestation and other kinds of issues that women generally face during their day to day itinerary are not too uncommon. Lack of standard practices, training issues, and performance measures are some of the areas that this blockchain taxi is attempting to solve.

It will have a smartphone application that users would be able to use in order to find licensed drivers and the top performers among them. The app will be also used by drivers as well in order to optimize their performance and customer appreciation.

Pink Taxi ICO will be followed by PTT tokens unlocking. The latter will be usable as a means of payment for all transaction within the platform.

The blockchain platform testing will take place in Q4 2018. It will be also supplemented by the introduction of specialized wallets, a system of drivers’ subscriptions via tokens and token exchange program.

Starting from Europe, Pink Taxi also plans to expand to Asia, Middle East, Africa and South America.

Meanwhile, even the world’s most traditionalist societies are eventually moving towards recognizing basic ideas of women’s emancipation. Thus, on June 24, Saudi Arabian king Salman dismantled the bar which had been preventing women from driving since 1957.

This was one of the last jurisdictions in the world still maintaining this ban. Its removal became possible due to long-standing efforts of the local women’s rights activists.

Our colleague Katerina Kondratenko shared her view on the matter in the following essay:

“On June 24, the world turned into a bit warmer place to live in. This has nothing to do with hot summer, however. For the first time since 1957, Saudi women were regarded as full members of society, not as “wild beasts”.

So what has changed in this regard?

Back in 1957, Saudi Arabia introduced an absurd bar preventing women from car driving. Thus, until last week, Saudi Arabia was the only country in the world where women were prohibited from driving cars and other vehicles. A humiliating sop in the form of permission to ride bicycles apparently could not make this injustice less flagrant.

The protest movement against this bar dates back to the 1990-s. Back then, many women of Ryadh got behind the wheel demonstratively. All of them were arrested and deprived of their passports. Years later, in 2007, another major outcry rose when Wajihah al-Huwaydir and other Saudi women addressed King Abdullah with an open letter calling for repealing the discriminatory prohibition. This was again to no avail, however. And that is why the very next International Women’s Day saw al-Huwaydir getting behind the wheel once again, this time with video footage. Social unrest peaked once again in 2013: hundreds of women proclaimed their determination to get behind the wheel once again. Saudi Ministry of Interior reacted by issuing threatening warnings and setting roadblocks in order to identify the “infringers”. The case received worldwide media attention, and, perhaps, was key to the recent King Salman’s progressive decision.

And then, finally, the bar was lifted on June 24, 2018. I’m immensely glad to see this long-awaited “first robin” of women’s emancipation in this great country with a centuries-long history, in the country forged by a truly noble people, in the country that, nevertheless treats its mothers, sisters and daughters in so much inhuman way. I truly believe that this situation will be changing for the better now and in the future.

Thanks to the projects like Pink Taxi, women in Europe and USA can truly live free from gender-based coarseness and violence and get in taxicabs without fear at any time. Hundreds and hundreds of women are now able to take their fate in their own hands. There was a time when it was something unthinkable in quite a number of countries around the world. Some bad examples are still there, nevertheless. For instance, in December 2017, women were barred from driving cars in Turkmenistan. This was followed by an extensive discriminatory campaign aimed at stripping local women off their driver’s licenses, and at a time when more prosperous Saudi Arabia lifted similar constitutional bar.

It was back in 2009 and even some years earlier when Satoshi Nakamoto and other “founding cryptofathers”, such as Wei Dai and Nick Szabo, dreamt and spoke of universal freedom and equality. So why not to implement such a great idea in ambitious Pink Taxi project?

Blockchain technology: not only will it allow women to gain respect, but also provide them with a role to play in economy. It brings it all together: society, finance, culture and politics. It is of truly international, world-changing scale.

Today, we are witnessing tremendous events, when the old world is crumbling before our very eyes. And personally, I will go all the way, and anyone, who happens to be on the same trail with me, will witness the creation of a new reality. This will be the world devoid of prejudice, devoid of political and social dementia. This will be the world based on transparent, just and unbiased blockchain.”