Amazon called rumors about BTC payments as speculations, although it acknowledged interest in cryptocurrencies.
“Notwithstanding our interest in the space, the speculation that has ensued around our specific plans for cryptocurrencies is not true,” a spokesperson for the company told Reuters, “We remain focused on exploring what this could look like for customers shopping on Amazon.”
Earlier, the London-based financial newspaper City AM reported, citing a source, about Amazon's plans to start accepting payments in bitcoins by the end of 2021, and then in other cryptocurrencies. In addition, according to the insider, Amazon is planning to release its own token to create a unified digital ecosystem. The cryptocurrency initiative is allegedly initiated by Jeff Bezos himself, although Bezos recently stepped down as Amazon CEO to serve as executive chairman of the company.
The announcement on the search for a head of products in the field of digital currencies and blockchain also added fuel to the fire of FOMO and FUD. The vacancy reads that Amazon is looking for someone to help explore the possibilities of using cryptocurrencies within the company's business. “We’re inspired by the innovation happening in the cryptocurrency space and are exploring what this could look like on Amazon,” a spokesperson said at the time. Thus, Amazon recognizes general interest in this area, but denies the existence of specific plans.
After reports of the possible arrival of Amazon on the crypto market, the bitcoin rate soared to $40,000, correcting after that to $37,000.