The British football club Newcastle United announced a partnership with StormGain, a cryptocurrency platform, which will sponsor the team in 2019-2020. The exchange was founded by immigrants from Russia.

On 26 July, the Newcastle United Football Club published photos of the team's players in new T-shirts. The logo of StormGain, a new football club sponsor, is clearly seen on the sleeves of players' T-shirts.

StormGain will also be displayed around St. James’ Park, at the club’s Training Centre and within various club communications.

As Newcastle United’s Official Sleeve Partner, StormGain will engage with supporters by providing a range of special offers and unique opportunities, such as competitions to win tickets, matchday hospitality, signed merchandise and VIP meet and greets with first team players.

“We are confident that this partnership will help us to expand our brand and activity in the most effective way, using the worldwide draw of Premier League football,” said Alex Althausen, CEO of StormGain.

The StormGain platform offers services to buy and sell cryptocurrency, as well as trade cryptocurrency futures with leverage up to 100x. According to the information provided on the platform website, the StormGain team has many Russian-speaking employees. The company's CEO Alex Althausen on his LinkedIn page wrote that in 2007 he received a bachelor's degree in computer technology at Southern Federal University (Russia), and, in 2018, he graduated from the MBA program at Russian Synergy University.

It is worth noting that, according to the investigation of the Russian online-edition Project, founded by Roman Badanin, a graduate of the John S. Knight Journalism Fellowships program at Stanford University, Synergy is the largest private university in Russia, which achieved success mainly due to its founders' connections with the Russian political elite. Citing anonymous sources in the Russian government and the State Duma involved in education system regulation, the Project reported that they noted they were not sure that the university provides good quality education, they are wary of it and try to avoid contact.