The media giant has released an open-source hybrid blockchain platform named Dragonchain created by a small developer team from Seattle.

According to the project’s website, the platform aims to facilitate the integration of real business applications onto a blockchain and is able to work simultaneously with multiple currencies. The latter is important for a corporation like Disney because of its wide international presence and a large number of foreign customers. The platform is to be used to build both public and private chains, and its algorithm provides proof of work adjustable to the level of trust in the network.

The fact that many financial companies attempt to tame the technology behind bitcoin is no longer surprising. At first, it is rather amazing to see it adopted by the creators of Mickey Mouse and Donald Duck. However, the entertainment veteran has often been among the first to pick up cutting-edge technologies. Take, for example, the Magic Band – an electronic wristband that serves as a pass to theme and water parks, a key to a hotel room, unlocks some special surprises and provides easy payment for food and merchandise.

Bitcoin and the related technology is not quite a novelty to Disney either. In October 2014, Disney World park in Florida hosted a bitcoin conference and the world’s first registered blockchain wedding between the entrepreneur David Mondrus and his fiancee Joyce Bayo.

Lyudmila Brus