Airbitz, the company specialising in bitcoin security and digital assets, is trying to promote bitcoin among general public offering 20% discount on Starbucks and Target gift cards. The deal is part of a larger integration project in which the company added access to Fold service among its mobile apps.

The company believes that saving money can be a good motivation for those new to bitcoin digital currency and hesitate to start using it.

Fold service integrated by Airbitz helps to spend bitcoins “in the real world”. Though currently the Fold’s “real world” is confined to Starbucks, as soon as the app is officially launched more stores, including Target, are expected to join the service.

The process of buying gift cards with bitcoins is explained step-by-step in Airbitz blog entry. According to the guide, it might take a couple of days for those who have never used bitcoin before they get their wallet credited.

Airbirz has launched its bitcoin wallet as early as October 2014. This summer it received $450,000 in seed funding from Block26.

Maria Rudina