The cryptocurrency wallet will support ether tokens and implement them in all products of the platform, the corporate blog says.

Coinbase users will be able to buy, sell and store ethers through the accounts in the Coinbase digital wallet. All ways of payment provided to bitcoin users including credit card payments and bank transfers will be available for buying and selling ethers as well.

Moreover, the ether trade option will be added to Coinbase Buy Widget, which the company’s partners can place on their websites and in applications to accept cryptocurrency payments. Up until now, the widget, which was launched in June this year, supported only bitcoins.

According to the company, the Coinbase ecosystem is “still in an early and experimental phase,” and they expect ether to serve a different purpose than bitcoin. 

“Ethereum is pushing the digital currency ecosystem forward and we are excited to support it as part of our mission to create an open financial system for the world,” the statement says.

A demonstration clip showing how to buy ether via Coinbase interface was published on the company’s official Twitter.

The CEO Brian Armstrong even made a video showing the launch of ether support: 

The company announced its plans to integrate ether tokens in May 2016. Later that month, Coinbase launched a digital exchange platform for GDAX professional traders, that already supported ether in 32 countries.

Coinbase is one of the most successful cryptocurrency startups in terms of attracting investment capital. To date, the company managed to raise $117 million of investment.

Elena Platonova