CardCash, a company that controls a significant portion of American gift cards market, began accepting bitcoin.
The company announced the decision on Twitter:
CardCash is the company that “pays cash for unwanted gift cards and then sells those cards at a discount”. Currently, CardCash offers gift cards from 519 brands.
The most popular cards are from Apple, Fandango, Subway and WalMart.
The success of CardCash is based on a sequence of successful M&A deals.
CardCash is not the first company from this sector to integrate bitcoin. As CoinFox wrote earlier, several start-ups tried to use gift cards to sell things for bitcoins. The creators of Fold mobile app were able to sell Starbucks coffee for bitcoins using gift cards.