The entertainment corporation has teamed up with cryptocurrency processor GoCoin to integrate bitcoin payments into certain consumer sales operations.

Users now can purchase DVD and Blue-ray discs with bitcoin digital currency at the company’s online shop.

According to the press-release, Lionsgate will seek to further integrate bitcoin and blockchain technology into its merchandising and sales activities.

As a part of the deal, the company is offering a special promotion for bitcoin purchases. Users can buy selected 2015 hit movies and TV shows, such as Emmy awarded Mad Men, Manhattan, and Orange is the New Black, with a 25% discount.

Lionsgate Vice Chairman Michael Burns said in the statement:

The first announcement of the entertainment company’s plans to integrate bitcoin was made in May at the Inside Bitcoins conference in New York. During his presentation GoCoin CEO Steve Beauregard included Lionsgate in the list of the “top tier brands” accepting bitcoin, alongside with Microsoft, Expedia, Dell, and Virgin Galactic, causing surprise among the audience.

Later Peter Wilkes, Senior Vice President of Lionsgate, confirmed that the company had entered into a partnership with GoCoin.

According to initial reports, the company was planning to intergate not only bitcoins but litecoin, dogecoin and tether before the end of May, 2015. However bitcoin users had to wait for six more months before some of those promises finally came true. 

Nadya Krasnushkina